How to Manage Marketplace Services in WHM with the Market Provider Manager

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Introduction:

The Market Provider Manager is a feature in WHM (Web Host Manager) that allows server administrators to control which third-party marketplaces appear in their users’ cPanel accounts. These marketplaces can include:

  1. The cPanel Store (for SSLs and licenses)
  2. Other providers integrated into your environment

By using this tool, you can enable or disable providers, prioritize offerings, and customize your customer’s experience based on your brand’s services.

Prerequisites :

  1. Root or reseller access to WHM.
  2. A valid cPanel & WHM license.
  3. At least one market provider (e.g., cPanel Store) installed.

Step 1:

  1. login to WHM
  2. Search for “Market Provider Manager”

Step 2: View Available Providers

You’ll now see a list of marketplace providers integrated with your WHM/cPanel installation. Typically, this includes:

  1. cPanel Store (default)
  2. Any third-party or custom integrations available through your hosting software

Each provider will be listed with options to manage visibility.

Step 3 : Manage Products from Market Providers

In the Products tab of the Market Provider Manager, you can:

  1. View a list of available applications and plugins from connected providers
  2. Install new tools or remove existing ones
  3. See product details like name, description, and version

This helps you control exactly what your customers can access or use from the marketplace.

Step 4 : Configure cPanel Store & Commission Settings

Under the cPanel Store Configuration tab:

  1. Choose whether products auto-update or auto-install
  2. Set preferences to automatically remove outdated tools
  3. Define a commission recipient by entering a cPanel Store username (email) and clicking Set Commission ID

This is especially useful for resellers or hosts earning through marketplace referrals.

Conclusion :

The Market Provider Manager is a small but powerful feature in WHM that often goes unnoticed. By taking just a few minutes to configure it, you can significantly improve the user experience for your hosting customers—and better align third-party offerings with your business goals.

Whether you’re running a small reseller hosting service or managing a dedicated server environment, this tool ensures you stay in control of your cPanel ecosystem.

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